![]() 6.Ğxplain the connection between the marketing plan and the marketing mix 7.ĝescribe how the elements of the marketing mix can be combined to produce synergistic effects. 5.ĝiscuss in detail the steps in the marketing planning process. Show that a marketing plan should be based on a good analysis of the character of the external environment. Show the connection between marketing strategy and marketing plan. Show the connection between organization strategy and marketing strategy. ![]() ![]() 1 Marketing Strategy and the Marketing Planĥ Marketing Strategy and the Marketing Plan Copyright © 2003 by Nelson, a division of Thomson Canada Limited.Ģ 5 Objectives Marketing Strategy and the Marketing Planġ.Ğxplain the importance of strategic orientation for marketing.
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